Before we go any further, I'd like to make you aware of a few expectations I have for this class (and all of my classes really).
1. Be present
I'm not just talking about being in the classroom, because we all know that we can be in a room and our minds can be elsewhere. To be present you need to turn off your phones and screens (unless you are truly only typing) and be here. Be in these moments. I plan on making them as engaging as possible and I need you to be present in order for this to work.
2. Late work
Any work handed in late (not emailed to me...actually handed in) will not exceed the standard.
I will not accept late work after two weeks.
I will have Academic Initiative AI grades.
- on time and amazing (super polished) = 100
- on time and good (maybe a few errors) = 85.
- one class period late = 65
- more than one class period late =50
- more than two weeks late (no credit for AI)
3. Respect
Be safe.
Be kind.
Be gentle.
This is my mantra with my children and also in my classroom. Be kind to each other. Be gentle with your words and your actions. I sure hope I don't need to review safety :)
4. Work hard
If you work hard, then you will do fine.
Today we looked at the superbowl halftime show AND commercials. We looked for patterns in advertisements (effective or not) and came up with the following (there are more):
- funny
- kids
- animals
- emotional appeal
- music
- nostalgia
- celebrities
Your homework is to write a blog post about commercials or the halftime show. You need to include at least one link in your post. We also generated some ideas for this on the board.
- look at the history of advertisements with a specific product
- discuss why an ad was/was not successful
- discuss the "hype" or "backlash" from an ad
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